Rights - Chocolate with a Purpose - 70% Aji
Rights is a brand whose mission — and marketing strategy — is to employ people with disabilities. Since my last experience with them, the packaging has evolved: from festive colors toward a more refined aesthetic.
The chocolate itself hasn’t changed. Woody and elegant, it is lightly sweetened with panela. The chili — ají — is not very strong, remaining discreet in the background while bringing a pleasant warming touch.
Evaluation
Originality: 4
Fineness: 4
Comforting: 5
Intensity: 4.5
Overall impression: 4.5
Final evaluation: 22/25